A Variety of Roles of Adhesive Labels in Logistic
Setting aside the physical requirements, logistics labels also undertake a variety of important roles. They identify single items at the retail point of sale, in catchweight applications, particularly for foods. Here, the label’s dual readability role – correctly identifying the contents for the consumer and enabling the sales assistant to successfully scan the item at the checkout – is critical. In warehousing and other inventory situations – at single item or pallet level – labels are key players in stock control. They can also perform a major function in product authentication and tamper evidence – often at the leading edge of today’s security labeling technology. Using a self adhesive label as a carrier of security solutions can be a cost effective solution for brand owners, and converters active in the self adhesive label production market are contributing extensively in this market.
Self-adhesive labels, whether pre-printed or not, can employ all the types of variable information print (VIP) required to perform these different functions. They will often combine alphanumeric (product name or code) identifiers, for reading with the human eye, with digital identifiers such as bar codes, for use with special readers employed in the track-and trace technologies. Automated stock control makes tough demands on labels; and as well as dependable adhesive technology, the labels must feature a face material – usually paper but, today, also film – that delivers high quality print by a variety of VIP technologies.
Edit by Vikas
24 April, 2012
