Activity in Information Reception
when analyzing the forecast for conventional printing, it is necessary to analyze different types of products. The situtation is totally different when the information, for instance advertisements, is brought to the consumer by the supplier, or when the consumer looks for information, for instance news.
The way the end users wants to get his information depends on tome of the day and state of his mind. Sometimes, for instance by the morning coffee or in a train, when time available is limited, the consumer wants to decide how to dipose his time. Then he wants to decide exactly at what time he wants a certain kind of information. Depending on the interest he finds in a certain article he decides how much time he will use on it before he continues with the next one. At these times he wants to compose his information package in his own way. This is probably the time when printed papers best meet the consumers' expectations.
In the evening or when the consumer has more time and maybe is tired he might be ready for more passive information reception. Then television is optimal, but also general interest papers and magazines are suitable. This might also be the time when the consumer wants to concentrate on his special interests.
For this purpose the use of dedicated TV channels will increase, but also special interest magazines will gain markets. This time is the most busy also on internet more for fun. But at the same time learn a new way to find information.
From Internet
2 April, 2012
