The Media Market Is Growing
The Media Market Is Growing
The information flow from producers to consumer can be divided into two groups. On one hand there is the information that the consumer actively looks for. Such information is mainly news or professional information, but in some cases the consumer also reads advertisements actively, for instance qualified ads.
The other type of information is the commercial information the producer wants to bring to the consumer, to draw the consumers attention. This information needs pictures, color and, if possible, sound to be noticed by the consumers. It is, however, the consumer of who chooses media, and his choices depends on what type of information he wants to receive.
It is a fact that the media market has been growing, and forecasts show that the growth will continue. People's spare time has increase, which also leads to more time to spend with printed and electronic and electronic media. There are today personal computers in many homes, and an increasing part of them are also connected to internet. Making this technology development in telecommunications available for a growing part of the population is a good ground for dramatic growth in the information flow.
The growing supply in the media market happens basically in electronic media. As a consequence of new satellites and introduction of digital TV the number of available TV channels will continue to grow steadily. Through people use more time for watching TV, the number of TV channels has been growing faster. This means that the average number of viewers for each channel is decreasing, and the fight for viewers is going to be hard.
The increasing question is how conventional printing can keep its positions when electronic media grows, when TV channel fights for viewers and the average number of viewers decrease, it loses its strength as advertising media. Printed media, especially special interested magazines hit their target groups very well. As the magazine reader chooses the product according to his own interests, it means that the advertisements hit their targets with good precision.
Present forecast tend to predict continuous growth also for printed media though the main growth will happen in electronic media. This means that the market share for printed media will continue to decrease though the absolute volumes will grow.
From Internet
31 March, 2012
