New Printers from Brother
Late last month, Brother International announced a new series called Business Smart™ inkjet all-in-ones. The idea for the series came about from their dealings with consumers and business professionals who were being forced into making tough choices about the features they needed when it came to printing. They found that users wanted to have fast printers, but that was not always something easily found in combination with a small footprint. If size was an issue, then, in Brother’s experience, users could potentially lose out on a bevy of other features. Brother also felt it was important to offer the lowest possible printing costs.
To solve these problems for their customers, Brother went back to to the drawing board and started from scratch. The first new technology to come out from the re-tooling was Landscape Printing Technology, which was literally a re-orientation of how Brother had traditionally approached printing. Print jobs are stored differently and printed differently as part of the new design. By doing this, Brother was able to reduce the footprint of the new units. Their engineers found a way to increase the size of the print head and a new print engine which has resulted in faster print speeds. The company also redesigned its ink cartridges to take up less space while still maintaining robust print yields. The end result is “a color inkjet all-in-one product line that virtually eliminates the feature trade offs customers faced in their selection process”.
