Know Your Purpose and Set Goals
Before you can even begin brainstorming any ideas, you have to figure out what you want to accomplish from your business writing. Are you trying to promote a new product or service? Do you want to try and attract a certain type of customer? Know what you want to accomplish so that your ideas will better work towards reaching your goals.
You’re not going to come out of a brainstorming session with a fully realized concept complete with copy and media–but that’s not the point. The point is to come up with a number of smart ideas which you can later build upon.
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