Stats to Prove VDP is the Beneficial Shot for Growing Your Business
Although some may think the work to organize the data isn’t worth using VDP, the numbers make that argument fall flat:
•VDP success is enjoyed by many sectors, from travel to education. La Salle Academy used a VDP self-mailer for an alumni fundraising campaign and increased the average donation by 67%.
Source: The Print on Demand Initiative. La Salle Academy, 2010
•A restaurant franchise used VDP to create customer cards printed with a unique URL and drew a 27% patron response.
Source: The Print on Demand Initiative. Beef O’Brady’s. 2010
•A municipal federal credit union used VDP postcards to drive $1 million in loan activity and achieve an ROI of over 2,700% for the first year of interest income.
Source: The Print on Demand Initiative. Wallingford Municipal Credit Union. 2010
•Combined with personalized URLs, email, and telemarketing, a local travel club found that variable data and imagery printing boosted bookings and membership.
Source: The Print on Demand Initiative. CLUB ABC Tours Travel Campaign, 2010
•VDP plus cross channel marketing earned Hershey Entertainment and Resorts a 17% higher revenue and 10% more bookings.
Source: DM News: July 27, 2009.
If you’ve been sitting on the fence instead of implementing VDP, follow the lead of the savvy marketers above and build a marketing campaign made of bricks – a strong foundation of variable data printing (relevance, customization) and blow your competition away.
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