‘If you have no sense of humor this vodka is not for you’
Russia’s Ministry of Health produced a video in 2010 featuring a squirrel going through alcohol withdrawals. The squirrel video was intended to be a humorous way to educate the population on the problems of excessive alcohol consumption. Nearly half of all deaths between ages 15–54 in Russia are linked to alcohol. Posted on YouTube the video has become widely popular, reaching four and a half million views.
Zolotaya Manufaktura is a large national brand house that produces a handful of alcohol products for various market segments. Coincidentally, Zolotaya launched its successful Belochka brand of vodka featuring a rabid-looking squirrel on the label shortly after the video was released. Belochka vodka is described as ‘a truly Russian spirit of self-irony that helps people to overcome difficulties by laughter’.
From Internet
