Smartrac Receives Frost & Sullivan Leadership Award
Smartrac, a manufacturer of RFID transponders and inlays, has received the 2012 European Frost & Sullivan Competitive Strategy Leadership Award. The company has showcased steady advancement in its market position through consistent organic growth and acquisitions,’ said Frost & Sullivan research analyst Ram Ravi. ‘With rich industry experience of more than a decade, Smartrac lays great emphasis on offering value to all its stakeholders: customers, partners, shareholders, employees and end-users.’
The company’s advances in technology and applications have consistently addressed evolving customer needs, while a series of strategic partnerships that have enhanced Smartrac’s market position and brand equity. Smartrac’s range of RFID transponders cater to varied industry segments such as automotive, access control, animal identification, eID documents, e-payment, media management, public transport and retail apparel across the US, Europe and Asia. In 2011, Smartrac expanded its R&D workforce across geographies,’ remarked Ravi. ‘Utilizing this strategy as a key tool to gain a competitive edge, it successfully augmented its market position by establishing R&D competence centers and prototyping facilities.’
In 2011, Smartrac acquired the German RFID component supplier KSW Microtec, and also became a major stakeholder of American RFID transponder supplier Neology. Another notable acquisition was that of UPM’s RFID business. This allowed Smartrac to enhance its portfolio of inlays and tags across various operational frequencies and positions while enabling it to leverage growth opportunities in the apparel and retail sector. Such key acquisitions have helped Smartrac reach high levels of technology competence, strategic focus, reliability and innovation,’ added Ravi. ‘They have, moreover, enhanced the brand perception of Smartrac in the industry.’
Smartrac files a new patent every month on an average and currently holds more than 370 patents and patent applications related to technology, equipment, and the production of RFID components and related processes. The company is committed to addressing customer requirements in the RFID market through high quality, customized offerings,’ concluded Ravi. ‘Smartrac has been delivering the best value for money to its customers. A positive brand recognition and supreme customer trust, illustrated through enhanced value creation, has helped it optimize customer value and satisfaction. The Competitive Strategy Leadership Award is awarded to the company that has excelled in leveraging competitive intelligence and in executing a competitive strategy. The company is also commended for its competitive brand positioning (brand strength and unique market position) and for the impact its strategies have had on customer satisfaction/value. Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development.
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