Advertising Printing
Advertising printing standards for about 40% of the total printing market. For the advertising printing it is typical that the print buyer and the target group for the information are not the same. The print buyer pays the printer and distributor for delivering advertising material to the target group. For the advertising market it is most important to develop distribution channels where the advertising meet their target groups.
It is known that the increase of TV channels has lead to changes in behaviour of the viewers. When the consumer has many commercial channels he tends to change channel when there is a commercial break in the program. This means that the commercial will lose its effect, and at the same time the TV channel will lose its viewer. Thus the increase in TV channels has a negative effect on TV media. The effect of digital TV is not yet seen, but experience with increasing number of commercial channels has affect interest in digital TV negatively. A fact is that in some countries increase in TV channels has led to increasing advertising in magazines and newspapers. A result of growth in the overall advertising market, and of the problems advertisers have to find their target groups on TV, is that advertising printing will continue to grow.
From Internet
29 March, 2012
