New Tendency of Rotary Die Cutting
Rotary die cutting and tools specialist, Steve Lee, vice president of technology at RotoMetrics, and James Wellsbury discuss rotary die cutting innovations to meet new consumer goods package. Predicted that the industry for processed food, fast moving consumer goods (FMCG), pharmaceutical , medical products and other kinds of convenient pacakging labels will be on hot demand, pushing new rotary die cutting converting solutions especially the die cutting technology.
Stastic shows that the market of Europe and Nothe America grows around 3% each year on cartron and flexiable packaging. New rotary converting technology will fastly emerge with cost effecition solutiosn in matching with rapid grows needs of market. The tendency of demograhpic towards more single person and empty nest household also accelerate demanding for smaller serving size and more on the run meal drink package, and it will be beverage, meat and related products. Now the needs for package is tending to be more environmental for insteading traditional plastic pacakge.
Rotary die cutting technology is now converting and more widely used instead of flatbed plain die cutting, since many years cartron packaging has been converted using flatbed plain die cuttting with steel rules dies, cuz its low cost dies. This process ultilizes between three and five steps to convert a folding carton. With large demands on such needs, solid rotarty creasing dies offered a more solutions. Magnetic cylinders and flexiable cutting dies early developed since 20 years ago, then update improve with UV flexographic techology.
Rotary die units and inline processing with flexiable dies combine to deliver dramatic improvemens in converting speed and process efficiciency. RotoMetrics introduces a new innovation in flexiable die techology for carton converting applications, rotary pressure cutting, which is for folding cartron, drinking cup walls and other packaing. And this should be response to customer requirement during application, for reduing set up time and cost saving. Rotary die cutting techoly will continue to provide solutions as global brand owners respond to the demands of new consumers with innovative techology and more customized packaging solutions.
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Edit by Vikas
Print Series Team
3 March, 2012
