Expert Interview: Robert Bohacek, Cartridge World
As a follow up to our first interview with Terry Mcelfresh which we posted last week, today we bring you another segment of expert analysis on ink and toner usage in the office space.
Array of CW Products (Image courtesy of Cartridge World and Fishman PR)
1) How long has your Cartridge World store been around and why was it originally founded/started?
My store originally opened in 2005. I was always into green products and recycling so this opportunity made a lot of sense. I liked the fact that I can bring great value to our customers and also employ my technical expertise. These things are what many of our customers have come to expect and how we distinguish ourselves from the rest of the box stores.
2) How long have you been working in the supplies market and the remanufacturing industry?
My only experience with cartridge remanufacturing has been through Cartridge World.
3) Since you have been in that market, what are some of the changes you’ve noticed?
Equipment is getting less expensive but improving at the same time. You can now use many multifunction devices for different functions including loading applications like as if using an iPad. This will make printers more usable to masses and office workers more productive. It seems that many larger competitors are moving down-market at the same time the small players are moving into MPS. New technology is becoming more affordable and that is a win win for our customers.
4) Being a non-OEM (Original Equipment Manufacturer) supplier, what do you think the biggest barriers are to building and keeping a customer base? What do you think drives people to seek or not seek non-OEM ink for their printers?
My company goal is to bring value added service to our customers. This is sometimes challenging to explain to our customers in the fast-paced CIO or IT manager environment. In my eyes, Cartridge World’s future includes servicing printers and selling remanufactured and new printers. Cartridge World technicians have to become experts in the industry, learn new technology and start moving towards larger B2B customers.
5) What do you see happening in ink/toner and printing practices of your customers and the industry as a whole over the next 5-10 years? That is, do you believe print is dying?
In my opinion printing is not dying but it will become increasingly integrated with current and future technology. Our customers will be able to print anything from professional brochures to business cards. They will also be able to use device apps for many other uses. It is very possible that in the future, desktop computers and other office appliances will become integrated with printers.
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