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Voting for food and drink

France, as already mentioned, is in the throes of a deficit crisis and a the results of a controversial presidential election (readers of L&NW may sympathize). This did not deter the French label association UNFEA from holding a one-day conference on the financial health of the label sector. Results of a poll of French label converters showed that three quarters of those responding said their 2011 sales were up on 2010, in most cases by over 5%. This puts French label sales on the right track, but still slightly below the peak year of 2008. Last year, labels for industrial and body care sectors were lackluster, while food and wine labels showed the best performance. This may be indicative of the French population’s answer to an economic crisis - or even to a presidential election.

 

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